Article Marketing, Write Your Way To Business Success
Article marketing is as old as marketing itself. And that is old. Eve was a great fruit marketer. Nevertheless article marketing has been given a breath of fresh air with the internet, because it is now much simpler and cheaper to write a marketing article and get it to your clients. If you have an online business and haven not started using this marketing technique, you might want to read this article.
So how does it work? It is as simple as writing an article on a subject that relates strongly with a product, service or idea you want to promote. This is the key part; it has to be relevant in order to elicit high quality response from your readers. Let us illustrate this with an example. Imagine a client is desperately looking for a way to fight her last minute humongous spot on her wedding day.
Fortunately you sell a great cream that magically destroys these specific spots. You have cleverly guessed that many poor women will have to face this tragedy so you wrote an article on, what to do if your face is full of spots on your wedding day and you want them to disappear. As you probably guessed when your traumatized client searched for a solution to her problem online she inserted the words spots, urgent, wedding day and disappear. Your article came at the top of all search engines, that part is probably not going to happen, but it is an illustration. She reads your article and realizes that the solution of all her problems is in your wonderful orange peel cream.
The bloodline of article marketing are links. If you do not have links on your article you are losing a lot of traffic to your website, which for businesses means losing potential sales. This is how it works: Your client searches for a subject, problem or interest online. Your article was well written, with the right percentage of keywords, correct length and positioned in the best article databases, so it got noticed by the search engines and eventually the client. Once the client reads your article, he likes it; it was a good one remember. He, of course, wants to know more so he clicks on the source box, a section at the bottom of your article where you are allowed to include links, and presto, you have a new visitor.
Links are at a premium in articles. This is because most article directories only let you use a certain number of links in each article or even limit where you can place them.
You can sell your own product on your own website or link directly to another seller for a piece of the action, or in this case, a percentage of the sale.
Another bonus of using this method, and it is a big one, is that posting articles on high traffic websites will automatically create high quality back links to your site. If you do not believe me talk to your webmaster, but links are a very important part of increasing your business and product’s visibility. If you write well and often, you will both create a lot links and keep your clients happy.
Writing well and often is not easy, this is where writers come along. If you have a few hours everyday to spare for article marketing, great, get started. However, if like most businessmen you struggle to find time for lunch, hire a professional copywriter to get the job done.
Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. Use hostgator coupon to get discount at the time of sign up.
