PPC And How To Do Keyword Research
There is nothing that will help you with your PPC Research more than good Keyword Research Tools. Most are easy to use, very powerful, and some are even free! Were going to focus on two leading tools right now: One from Google, and one from Wordtracker.
Referring to the latter, you’ll be impressed with the depth of helpfulness as you utilize it in your research. The easiest way to get it is by typing: https://adwords.google.com/select/KeywordToolExternal. By choosing “Site-Related Keywords” from the main screen, you’ll quickly be able to begin. Almost like magic, Google takes the URL of your main page/sub-page (which you’ll easily enter) and spiders the site’s text, thereby generating a list of keywords as they occur on any given page you’ve provided. While you’ll be impressed by the convenience, there’s a chance that irrelevant words could show up if your web site was poorly written. No matter what, a beginner should consider this an excellent place to start.
The data you get from Google is very important to determine:
1) The relative competition for that keyword
2) Average search volume by keyword
3) Suggested bid price per keyword
4) The tendency towards people searching any given keyword
Wordtracker (www.wordtracker.com) is a paid service, and another valuable tool. While Googles tool gives you monthly search statistics for words searched in Google, Wordtracker gives you average daily statistics for all the major search engines combined.
You might wish to utilize “Wide Search”, Wordtracker’s impressive feature which finds words that might not immediately come to mind when you’re thinking of keywords. Let’s say, for example, you want to bid on cell phones. By choosing “Wide Search”, you’ll not only receive words like cellular phone or cellphone, but also cell phone manufacturers such as Motorola, Palm, Samsung, and Nokia. In addition, it provides other recommendations such as headset, blue tooth, and accessories. Using this extremely powerful tool, you can glean ideas that might not yet have occurred to you.
The main attraction of Wordtracker is to harness the benefit and power of obtaining every viable direction your keywords could take. What you don’t get is keyword profitability or cost.
1) All the variations that people searched over the last 60 days
2) Every possible keyword search variation people have tried during the past 60 days.
Both the Google and Wordtracker keyword research tools have their unique benefits and importance to your research. With the use of these two great resources, your PPC campaign may reach its peak effectiveness and profitability.
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