Industrial Design – A Short Guide
Industrial design is often defined as the practical application of knowledge of both art and science to improve the utility and appearance of an item and make it more appealing for customers. Such designing can be done before a product is officially launched or later for enhancing the quality of the product.
The target of industrial design is building a favourable perception of the product. The customers should see the commodity as something valuable, for which they are ready to pay the price. This optimization is achieved by adding new features to the product to make it more functional, and by enhancing its appearance so that it ends up being more attractive to customers.
This requires an elaborate study into the purchasing habits of the consumer, which can then be considered by the designers of the product. This should be succeeded by other features like sketching, prototyping, and a thorough testing before the item is ready for marketing. These days, there is a popular trend of making use of 3D software and CAD programs for making these jobs simpler.
The primary objective of industrial design is enhancing the very essence of the product. Designers have to work on the functionality, sturdiness, and user friendly features of the product besides its looks and aspects like colour or even the sounds. In fact, a designer can also lower the production costs significantly by coming up with improvements in the design.
Industrial design has a much larger scope than the above mentioned aspects, as it even extends to things like analysis of the market for the product, its proper packaging and the consumers’ expected response to the product designs. Therefore, industrial designers have to go through a rigorous training for several years before being assigned a live project.
Some of the remarkable names in the profession are those of Brooks Stevens, the original designer of the Harley-Davidson motorcycle, Raymond Loewy, who rose to fame with the Coca-Cola bottle and Jonathan Ive, the famous designer of the iMac.
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