The Real Story on Google Droid
The newest smart phone to hit the market was created Google, Verizon and Motorola to be a direct competitor to the Apple iPhone and AT&T. The Google Droid was manufactured by Motorola, featuring Google’s Droid technology, and is available over Verizon’s extensive 3G network. The Google Droid is a great phone that offers the latest technology and hardware, and has many applications and features that allow it to compete with the iPhone, but so far it is has not had the significant impact that Google, Verizon and Motorola hoped for.
News about the Droid first hit the internet this summer when pictures and information started showing up on various sites. This helped create a buzz about the Droid, as many people began speculating on-line about what the finished product would look like, and what applications it would offer. When the Droid was formally introduced users saw that the finished product offers a 3.7inch screen, a full keyboard, a 5 mega-pixel camera, and internet access, as well as many other great applications and features.
The Droid is technically impressive, which is to be expected considering the three major corporations that were behind its creation, and their goal of over-throwing the iPhone as the number one Smart Phone. In fact it is hard to believe that a phone developed by Verizon, Google and Motorola would not instantly rise to the top of the smart phone market. While on paper the Droid measures up to the iPhone in terms of features and applications, in reality the Droid has not come close to its anticipated goals.
The release of the Google Droid was a well though out process, with the phone finally being made available to the public this November, just in time for the holiday shopping season. Even though the technical development that went into the phone was extensive, and the release date was well planned, the advertising for the Droid was nowhere near the advertising for the iPhone when it was first released. In fact the advertising for the Droid was so poor that many people did not know that the phone was released, or that if even existed at all.
When the iPhone was first released it was major news. There was a large marketing campaign, and many local television stations provided additional advertising by spending time covering the people waiting on lines to purchase the phone on the first day. The Droid is a great phone, but the inadequate advertising and coverage will hinder its ability to compete with the iPhone on the level that Google, Verizon and Motorola are hoping for.
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