Collateral Benefits of Search Engine Optimization
In business, many clients overlook the real results that they’re getting during Search Engine Marketing.
They look at they keywords, they see what they are paying for, but what they do not see are the many other factors that are affecting the outcome of their site.
As a site becomes more optimized, it is being turned into a well devised navigational pattern. This pattern is precisely what the search engine spiders look for. Keep in mind that if your site is easy to index, you’ll get a better ranking in the search engine results.
While W3C validation is something all sites should strive for, it is not required for better rankings. Does it help? Probably. Yahoo engineers have stated that whether a site is W3C compliant or not makes no difference to how it ranks. If it has relevant content, it will get ranked.
Remember to give your pages their proper names. By doing this you will guarantee that the spider will actually be able to do it’s job properly. You might be thinking that meta tags are a thing of the past, and you would be right, Google does not may much mind to them. That doesn’t meant that you shouldn’t strive for perfection though!
Once the site has been coded the right way, it is time to use Search Engine marketing. This is used to raise traffic, and there are many different methods. There could be articles, press releases, blogs, feeds, and many other things. It’s amazing what can be used to direct traffic to a website.
There are now other benefits stemming from Search Engine Marketing which will start to show up. For instance if you’ve been doing press releases where you spoke about a new color of widget for some time, and you list the colors that you have for sale, you have created what is known as an In-Bound Link which will go to your site for Red Widget, however having mentioned the other colors, they will gain their own IBL’s.
If you included phrases about the ways to use widgets, their colors, and other things, then you have also included keywords that you may have never though of. When you check to see what keywords are being used, you might actually be a bit surprised.
This is only a tiny sampling of the potential your site has. Remember, each page gets ranked on it’s own, so that’s why it is so important to make sure every page you have on your site is optimized.
Even your contact/about page is critical because if you have a brick-and-mortar business, by listing your street address, you help the search engines geo target your site. Most search engines are already trying to focus your search results regionally. While it’s not a major factor yet, it is something to be aware of.
In conclusion, the next time you start checking Google to see where your site ranks for it’s keyword phrases, don’t forget about all of the hidden keywords/phrases that are embedded in your site’s copy. You would be surprised at how many of those forgotten about terms end up at the top of the pile….
Founder and actual CEO, Ricardo d’Argence has been in the field for more than twenty years. Alojate.com is now one of the best web hosting providers in Mexico, offering a range of services for all business needs. Servidores dedicados, Search Engine Optimization, factura electronica, web hosting & domain registration.
