Article Writing Techniques Should Not be Forced
Articles are the lifeblood of the information era. Bill Gates once said that “content is king,” referring to the ideal composition of a webpage. This is truer today than ever, as people turn to the Internet in increasing numbers.
When considering article writing techniques, always remember that the article in its finished form must be “readable.” In other words, it must make sense, not be artificially contrived, not contain an excess number of keywords and should leave the reader satisfied that he or she has actually learned something new!
There are a large variety of different article writing techniques and it is largely a matter of choice. The author could opt to write a “how-to” style, a “top 10″ approach, compose a piece around a bulleted list or write a straightforward article.
Search engines look for well composed content and have no problem placing poor marks against articles that do not comply. A process known as latent semantic indexing is used to see whether the piece contains other, or secondary keywords relating to the article title. The secondary keywords would naturally occur in a well-written article and the search engines have access to vast databases enable them to check for their presence.
A normal article is between five and eight paragraphs and averages about 500 words or so. This is certainly typical for articles which may be found throughout the Internet. Open your article with a paragraph summarizing the content and then spend 3 to 5 paragraphs expanding on a single point per paragraph, closing with a summation.
Article writing techniques will tend to vary from author to author but good practice dictates that they should not represent a pure sales pitch. While it could be argued that every webpage has a commercial purpose and the content contained therein must be part of that view, competent authors will focus on the provision of education and information. There is a time and a right place for any “pitch.”
Structure is everything from an SEO perspective. Remember to include LSI type, secondary keywords to back up your prime keywords. Of course it is not necessary for you to worry or focus on this element if you are a subject expert, as you will naturally provide the most informative article and those technical words will appear automatically.
We are told that the major search engines are placing more and more emphasis on quality content and penalizing those webmasters who try and optimize first and provide quality second. As this scenario unfolds there will be a lot of focus on article writing techniques, as well as demand for the provision of great content.
Click on the link to find out more about article writing techniques, and how you should actively consider the idea for your online marketing initiatives.
