Google Caffeine And Your Local Business Rankings
Google is releasing a new version of their search engine called Caffeine, and it is definitely going to effect a lot of website rankings when it is implemented. I have noticed that local small business websites are seeing the greatest losses. Copy http://www2.sandbox.google.com/ into your browser and to see for yourself. Enter your most lucrative phrases and see where your rankings will be compared to the current Google rankings.
Caffeine hit my rankings in a bad way and it may hit yours too. When I searched withh local terms attached to keywords the number one spot is almost always dominated by webpages like Facebook, Twitter and ezine articles. Even though this will effect my traffic I have to take action now because Google’s new engine is on its way.
So if you want cover all of your bases, then you are going to have to include some of these web 2.0 SEO techniques to your business. If you don’t you could ultimately lose a lot of revenue. So it’s time to star content creation in a big way.
Write article over 300 words about your niche and post them on sites like these:
* Ezine Articles
* Blogspot
* Facebook Pages
Don’t stop with that short list, find all possible sources of high authority social media that you can link back to your website. This will help your rankings with the Caffeine search engine as well as the current version.
You should also put into effect a plan for building links to the web 2.0 content that you create. This will give them more ranking power and begin to drive traffic from members of these sites as well. Traffic diversity will be very important in the near future.
Adwords will still be a powerful way to compete on the first page of Google for your search terms. If you currently use payed search then you will still be in a position to drive traffic even if you lose rankings in organic search. If not then get going now before Caffeine hits the internet.
