Product Launch Dashboard

Performing good keyword research is a vital step in developing an Internet marketing strategy. Keywords are the means by which web surfers locate your online content.  It is therefore imperative that your site uses keywords that people actually use when conducting their searches. In this blog post, I will address the most valuable properties of the ideal keyword research tool.

a.  The Ability to Detect Commercial Intent Keywords
Web surfers who these keywords when conducting searches are searching with an intent to purchase. Most commercial intent keywords are also long tail keywords which are generally highly targeted and are often used by motivated buyers.

It is also important to note that although most commercial intent keywords are of the long-tailed variety, long-tail keywords are not necessarily commercial. Thank goodness there is a FREE service that detects whether or not a keyword or keyword phrase is commercial. This service is provided by Microsoft and may be accessed at:  http://adlab.msn.com/Online-Commercial-Intention/Default.aspx.

b.  Displays the Number of Search Results
This is perhaps the most important property of a keyword tool. Without knowing the number of times a keyword in the search engines, it is virtually impossible to determine, it’s value in marketing campaigns. A good keyword tool, the number of monthly and annual examined. The number of monthly queries is especially important when budgeting for pay-per-click ads.

An annual volume search feature is also useful to determine a specific keyword search trend over time. For example, some keywords for Christmas gifts or supplies May, a high search volume during the fall months, but a very small proportion of search volume during the months after the Christmas holiday season. This is obviously important information to have when launching a marketing campaign and the ability to compare the number of annual searches to the number of monthly queries, this data will be in the keyword search trends.

c.  Displays the Number of Competing Pages
Knowing the number of competing pages for a given keyword is absolutely necessary. It would be unrealistic to try to rank high in the SERPS for keywords that have a lot of competition. Keywords with low competition and high search volume is ideal.

The number of competing sites can be derived by typing a keyword in quotes when conducting a search. The number of results displayed by the search engine when using quotation marks is the number of competing pages. The ability to calculate this number for each keyword is a very convenient and time-saving feature to have in your keyword research software.

d.  Displays the Number of Google Ads
This is a nice feature for a keyword tool to possess. Google ads displayed on certain keywords is a good indication of profitability. If there is no money in a keyword then it is unlikely there will be many, if any ads. On the other hand, if there are a lot of ads for a keyword, this could be an indication that pay-per-click advertising is too competitive.

Professional keyword research tools should not only harvest profitable, low-competition keywords, but also provide time-saving, useful features such as the ones covered in this post.

I have created an incredible keyword research tool that is one of three powerful components of my latest membership site.  It includes all the features I have outlined in this post.  Check it out here:  http://www.downloadsuniverse.com.