Creating a Product Launch Checklist – Part II
Proper preparation is essential in creating a marketing campaign. The “big” picture must be internalized in the selection of your start date and the organization of your marketing plan. Be sure that you deliver the final product, if you plan to start. If you have the ideal product and promoting it well, not yet in a position to deliver, then have wasted all your time and money.
Test all distribution methods and thoroughly test your product in advance of your start date. If your product is a physical, then prepare yourself for the orders, if you have launched. It is one thing that your distribution system, but it is meaningless if you do not have your product ready to ship. Advertising for your startup is the core of your product launch checklist.
Do not forget about the lead-time needed to produce the various elements of advertising that are required. Be sure that you implement some kind of tracking system in your advertising components in order to test the effectiveness of each campaign.
You should consider using different discount codes in various campaigns to determine the origin of sales. Schedule your press releases, so that when different media will use their history, they will work with your campaign rather than against your campaign.
Focus on the underlying story behind your start and ask yourself why your market is media. This requires you, your product-service from a neutral point of view, without the sales pitch. Most media want to tell a story not promote a product.
Your specific product is the actual content of your checklist and you need to give special attention to the time and effort that your introduction to success.
