How to Get More Targeted Traffic for Your Website
If you have a business and have given it a website, it’s only going to help you if targeted website traffic visits your website, stays long enough to see what it is you have to offer, and then takes action based upon what you want visitors to do.
It’s a simple fact that the more time a prospective customer spends on your website, the more likely it is that he or she will take some sort of action specific to what you want to happen. A good way to ensure that this is going to happen is to encourage visitors to keep “clicking through” your website’s pages. Here are four simple ways to increase page views and thus, the success of your business.
1. Your website should have well-written, unique content that’s relevant to your subject matter. Don’t simply “try to sell” people on your product or services. Instead, have the honest intent of delivering quality information to your prospective customers. If you give visitors what they need, they’ll keep coming back and might even recommend your site to others. In addition, search engines pick up good content, which means you’ll be more visible and will get more traffic as a result.
2. Keep your copy short and simple: Some people find it difficult to string a single sentence together; others never know when to stop! When it comes to website copy, remember the good old acronym, K. I. S. S. – keep it short and simple!
The information you present should be concise and easy to read. Paragraphs should be short and to the point. It’s a well-known fact that Internet writing has to be shorter than print writing because people’s attention spans are shorter when they surf.
So instead of presenting an article that’s a thousand words long, present excellent, attention-getting content in shorter sentences (and articles) while still getting your message across. For example, you can break a long article up into several “chapter” installments that people can read in short spurts. Encourage people to go to the “next page” or “next section” by strategically placing a link at the bottom of each short “chapter.”
3. Format and highlight — carefully. You want tasteful headlines and phrases that pop when they need to and that stand out to hold your readers’ attention.
You can increase the time they spend on your site by highlighting all the keywords and keyphrases. Dont be afraid of white space, either. Generally speaking, highlighted text that is laid out with plenty of white space around it is attractive to the eye and helps the visitor to scan the page, which will be appreciated. Break up longer articles into pages that deal with different sections of your theme and invite the visitor to go to next page by posting a link at the bottom of each section.
4. Put some article “teasers” and a site map on your first page. The site map, of course, makes it easier for people to get around your website (and makes the job easier for search engine spiders, too), which they’ll thank you for by coming back to visit often. And the article “teasers” on the first page encourages people to click through and read more — again, making you a darling of both your visitors and search engines, which will only increase your visibility and therefore your targeted traffic.
The above steps are very simple ways that will help people to find and visit you; if you use them, you’ll also keep visitors coming back for more. This will give you more page views, more targeted traffic and better business success.
