Membership site retention – Why are they leaving ?
If you are running a membership site, one of the most important areas of concern for you is membership retention. However, while this is certainly one of your key issues, your members may be having a different problem and that is, quite frankly a perception of value for their time and or money.
Creating huge value is very important if you want to get members and keep those paying members. People want to feel like they have gotten more than they paid for. It’s true that some may not gripe about getting fundamentally good information, however this should not stop you from attempting to raise the perception bar significantly. Nothing is more potent that word of mouth advertising
There are a couple of ways to raise the bar, so to speak and one is the offer of special bonuses. These can be either announced or unannounced. Pleasant surprise offerings can be a way of letting your members know that you care. These bonuses can be resell rights or PLR products that you picked up on the side (hand’s off for you!). These can be for you to purchase and the perceived increased value can be quite high!
Other things one might do is offer more than one format of content. We are not saying that all content needs to be in audio, video and text — though that wouldn’t be a bad idea, lol. You might do an audio interview with an industry luminary or you might be a trade show with your camera and simply capture 10 seconds of opinions from the public or well known speakers. This is a good thing to do because you’ll be hitting on a variety of different learning styles. Member A might like to watch videos, while Member B Prefers to read text. Your chances of giving user satisfaction is much higher this way.
A great way to make this as easy as possible is to start with video. From there, you can extract the audio. You can then have the video transcribed in the form of text. Voil! You now have three different formats that will satisfy your members and make them feel like they are getting a much stronger value from your membership site!
Another thing you can do is make sure your site looks professional. Some membership site owners manage to squeak by with minimalistic sites but the truth is that simple but relevant graphics and a clean easy to navigate layout will go far towards membership satisfaction.The old saying goes that “you shouldn’t judge a book by its cover,” but we all know that people end up doing that anyway! When your membership site looks nice, people will likely have a better impression of it.
Doing these things will help to build value that can really impress your members. If the membership costs $20 per month, try to give $200 dollars worth of value each member each month.When your members are impressed and happy with what you’re doing, word-of-mouth will spread and your members will continue their membership. Remember the first 30 days are the most critical.
