Strategies I Use To Promote My Website
People come to me sometimes and say, “I think I need to promote my website, but how do I promote my website? This is the question I hear most often. It is the right question to ask. Recent studies indicate that more than 86% of people looking for a business today use internet search. Having a website is not enough. People have to find it. If you have a site, you need to remind yourself every morning, “I need to promote my website today.”
Most people who say, “I need to promote my website” think they already know how. But most of them actually do not know. This is clear in the question, itself. It is not enough to be one of the billions of websites that are being promoted. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines?
A recent study showed that 97% of those who conducted the 61 billion searches performed every month do not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal. If you cannot accomplish that, you can buy a sponsored ad that will appear high on the first page.
How Do I Promote My Website?
You need a marketing plan that integrates all of the most effective promotional tactics. You might be able to write the plan, but you also might do better to hire a consultant. You can manage it yourself, hire a marketing firm to do everything for you, or work with experts who will provide what you need. You will also need to find a balance between what you can do and what you cannot afford the time to do. Your plan will need to bring together the right tactics and use them in just the right way to reach your market. The way I promote my website will be different from the way you promote your website, especially in details.
What are the Best Tactics to Promote My Website?
Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.
- Do not build your own website. Hire a professional.
- Research to identify the right keywords
- Optimize your site and all content for the search engines
- PPC ads on search engines
- Use social media to create interest and to build links to your website
- A well-conceived blog (with links to your site)
- Link various pages of your site
- Content development plan
- Article marketing strategy
- Get the attention of the media with press releases
- Submit the site to search engines, directories and indexes
- Take full advantage of local search
- Use landing pages
- A lead generation strategy
- It is worth the cost to have a system to manage leads
- Create lead bait – write or create free items that people will sign up to receive.
These are the methods you need to “promote my website.” If you can weave these together in the right proportions, you will have a good site promotion plan and you will begin driving quality traffic to your site. When you ask me, “How do I promote my website?” this is the best outline I can provide.
If you own a small business or professional and want more information about lead generation, view the short video, “How Article Promotion Can Send 25,000 Visitors to Your Web Site Each Month – For Free.”
